“Break unwritten industry rules. Not for shock factor. But distinction.”
Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.
Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand.
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Followers
$$ \Huge 14,567+ $$
Core audience
$$ \Huge US/CA $$
Channels
$$ \Huge 6 $$
Badassery is defined as the behavior, characteristics, or actions regarded as formidably impressive. That's what I bring to the table, and how your business deserves to be seen.
See, most branding advice skips one thing: ensuring the ideas work in action. So, that’s what I hone in on.
It's about going beyond building a strategy - it's practical actions, implementing it into operations and keeping you accountable.
Not 69-page documents, fluffy words, or pictures.
This direction comes from my experience heading up marketing, sales, and operations in hospitality, e-commerce, real estate, developments, and other verticals. All to leverage business growth and ROI.
Living in 3 continents adds yet another perspective. That. In itself is a whole other ball game; witnessing a military coup in Myanmar while dealing with my dad's passing away solo after my mom had passed 5 years before that. Pushing back against what I've been told by many around me for years - to play it safe - and starting Badassery by B. Relocating to Valencia, Spain.
Who am I as a person? Badassery goes beyond the business; it's what I represent and the energy I bring (Badassery being the behavior, characteristics, or actions regarded as formidably impressive.) I'm a dog girl who enjoys quality tequila; I fell down the rabbit hole that is ACOTAR (If you know, you know), love salsa and bachata dancing, and have lived on 3 continents so far.
Podcast-specific: I promise you'll enjoy the episode as a host or guest if you enjoy the vibe you see on any of my social links - what you see is what you get!
https://youtube.com/watch?v=YGde11aUzVE
https://youtu.be/7r37_PHNqYQ?si=B9XvfraQXGCRIc9s
https://www.youtube.com/live/R4mgOdzrcOA?si=HIH1rZF5a4jmtuhl
https://youtu.be/E2tbTQEN8uw?si=F9-ltbPeM5auLUsH
https://www.youtube.com/live/OJuKFPY8Y1E
https://youtu.be/uEA5gf0Irq4?si=JQkHuYqAzkVcVV4E
https://youtube.com/watch?v=tHI_dv6J_-o&si=A1Tot1F-O0YgSfPw
https://youtu.be/ZaXmpO-POVI?si=on-Yk1y4F24_Hfqa
https://open.spotify.com/episode/5HGysrOjV3EHVZkLDUEOJC?si=eL18hjC3TGyNpaeTLHz4hw
https://youtu.be/olgy_ZsygE8?si=seBLXLuGw1VuC51H
https://youtu.be/K9ILA4cZyO0?si=IY9ROZEmyBPQOmIZ
https://www.youtube.com/watch?v=Cc5KVeSp9nw
Australia's Top 20 Branding Experts - 2025
Repositioning with B - the series repositioning businesses